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Google Overhauls its Local Places Pages

     

mhansen

3:27 pm on Jul 22, 2011 (gmt 0)

5+ Year Member



in case you missed it: [google-latlong.blogspot.com...]

Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages


Ouch... So much for Rich Snippets?!

I also read at Search Engine Land... [searchengineland.com...] that it looks like they may allow booking of hotels directly within the places page! After I checked it myself, its for sure there.

Catalyst

6:22 pm on Jul 23, 2011 (gmt 0)

10+ Year Member



Lots more to this major Google Places update than meets the eye. Not only are 3rd party reviews missing. Citations are gone as well as the more details section.

To see the latest insights from industry pros, head to Mike Blumenthal's blog (below). He currently has 7 blog posts about this update, covering how this affects the review space and discussing whether the deletion of 3rd party reviews from the count impacts rankings.

Understanding Google Maps & Local Search – [blumenthals.com...]

IMO this was a cosmetic UI "front end" update as opposed to a back end algo update. Even though the info is missing (or de-emphasized) does not mean it counts any less in the algo or rankings. You can read lots of comments at Mike's about this and it appears most agree with my comment above.

Also TechCrunch and the Wall Street Journal have done stories saying they believe many of the changes were initiated due to the antitrust investigations.

I personally think it's more of a competitive move (on several different levels) PLUS I believe G is making more room to integrate Google+ for business.

J_RaD

12:05 am on Jul 30, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



So being that citations are gone......i would think that just because they are gone doesn't mean you still shouldn't develop a nice good chunk of them over time.

or is it now just a total waste of time?

Catalyst

7:01 pm on Jul 30, 2011 (gmt 0)

10+ Year Member



Citations and reviews count in the algo just as before. This was a front end cosmetic (political) change, not a back end algo change. All experts agree on this.

Google has been hiding most citations for several months and very few new ones showed up in the more about this place section anyway.

So the only change is really that it's more difficult to size up a market, reverse engineer the algo or spy on competitor's citation sources. But there are tools out there that can help you do all the above. You just can't see it with a quick peek at the Place page any more.

Linda

J_RaD

3:40 pm on Aug 5, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



ok gotchya that is all i wanted to clear up, thanks cat!
 

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