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Citysearch announced Monday that it will provide the businesses on its site a few tools to help them make use of Twitter — and said that more tools would be coming soon, including some that sound a lot like what Twitter has repeatedly said it will offer businesses for a fee.
Businesses will now be able to write tweets from their Citysearch page and create a Twitter account from Citysearch’s Web site, the first time it has been possible to sign up for Twitter without going to Twitter.com.
Citysearch will also incorporate tweets about a business into its profile page, so people reading about a restaurant, for example, will be able to see what people have recently tweeted about it.
Citysearch wants to become a directory of social media listings, Ms. Nortman said, so that any time someone is looking for a business’s Twitter or Facebook page, for example, they can find it on Citysearch.