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Google 10 Pack Now a 7 Pack



3:17 am on Oct 8, 2009 (gmt 0)

10+ Year Member

Google seems to have switched from the 10 pack to a 7 pack. I can't find any searches right now that show the A-J local results. Maximum results next to a map is 7: A-G.

Great news if you're in the top 7. Kinda stinks if you were 8-10. Bigger font, less crowded. Maybe making room for the new Local Listing Ads?


4:58 am on Oct 8, 2009 (gmt 0)

5+ Year Member

Noticed it today morning. Till yesterday it was A-J for a set of keywords I track, but now its A-G.


11:03 am on Oct 8, 2009 (gmt 0)

WebmasterWorld Administrator anallawalla is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Same observation in Australia. Also noticed that greedy people with multiple listings in the onebox have been pruned to just one result.


12:08 pm on Oct 9, 2009 (gmt 0)

10+ Year Member

Same in UK. Actually have more relevant (real) results here for the terms I follow.


2:57 pm on Oct 9, 2009 (gmt 0)

5+ Year Member

Also in Italy :-)


2:57 pm on Oct 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This and the large font in the search box makes me think these changes are due more to the declining eyesight of the "over 40 crowd" than anything.

Personally, I like it.


3:22 pm on Oct 9, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The layout of the 7 pack is much more attractive to me than the 10 pack - but Google have still got a long way to go before they have decent local results in the UK (having said that, it's a problem for anyone trying to collect local data for the type of businesses that we track).


4:27 pm on Oct 9, 2009 (gmt 0)

5+ Year Member

Yup, looks good if you're in the pack.


8:26 pm on Oct 12, 2009 (gmt 0)

5+ Year Member

It is more attractive, I'd say.

Easier to read, which is likely good for usability.

Also, it's probably engineered to better target the number of choices which users are more likely to want to have.

It does tend to increase the urgency surrounding the basis for choosing which businesses make it into the highly-desired seven positions. There's been less education on the part of Google regarding rankings of Google Maps slots compared with education provided around rankings in regular websearch results.


1:50 am on Oct 20, 2009 (gmt 0)

5+ Year Member

Great - my site was #10 in the 10 pack - looks like I really have to optimize it for G maps

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