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Data available in the dashboard will include the following:
* Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
* Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
* Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
* Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
joined:Nov 11, 2000
...you'll also be able to see a breakdown of zip code starting points for driving direction requests to your business. To protect privacy, we aggregate these requests at the zip code level. If you hover over the counts inside the map, we'll highlight the area represented by that count.
While they couldn't track anything like this via IP, using locations entered in driving directions is an ingenious workaround.