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Get access to analytics data from your local business listing

     
9:24 pm on Jun 2, 2009 (gmt 0)

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Bringing the power of Google's data to local businesses [google-latlong.blogspot.com]

Data available in the dashboard will include the following:

* Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
* Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
* Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
* Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

9:57 pm on June 2, 2009 (gmt 0)

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I'm impressed.

...you'll also be able to see a breakdown of zip code starting points for driving direction requests to your business. To protect privacy, we aggregate these requests at the zip code level. If you hover over the counts inside the map, we'll highlight the area represented by that count.

While they couldn't track anything like this via IP, using locations entered in driving directions is an ingenious workaround.

6:33 am on June 3, 2009 (gmt 0)

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When is this supposed to roll out? I don't see it on any of my listings.
10:19 am on June 3, 2009 (gmt 0)

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In my interface it is not even showing the usual data of impressions and views for past 30 days. Must be working on it....
3:05 pm on June 3, 2009 (gmt 0)

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When is this supposed to roll out? I don't see it on any of my listings.

i see the stats. on the link that reads 'view reports.'

have you signed in through the local business center?

[google.com...]

3:32 pm on June 3, 2009 (gmt 0)

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In the US and ain't seeing anything either. Normal stats are dashed out.
5:43 am on June 4, 2009 (gmt 0)

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I am logging into the local business center, but I still don't see those 'view reports' links. I'm in Japan, and I've tried proxying my connection to the US. That didn't show anything different. It may be a slow rollout.
8:47 am on June 4, 2009 (gmt 0)

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No report view option at my end either...
2:16 pm on June 6, 2009 (gmt 0)

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I saw some interesting stats on mine. It appears that 2/3 of the people are doing research to try and sell me something. Darn salespeople! Still, 160 local searches this month surprised me.