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Yell.com, the online service from Yellow Pages, today launches Yell.com netReach, an advertising syndication product designed to benefit both online media owners and Yell.comís advertiser base. Yell.comís trusted content combined with sophisticated filtering techniques ensures that inappropriate adverts should never be served to partner websites...
Ad syndication programmes also provide a valuable revenue stream, and Yell.com netReach remunerates partners on a pay per-click basis... It will remove the pain of managing a PPC (pay-per-click) programme for the smaller business.
Press Release from Yell.com [yellgroup.com]
To answer the points raised so far:
Presumably this similar to what is being offered by Affiliate Window with Yell.com in the UK?
I believe Yell are looking to recruit network sites via Affiliate Window. netReach is a different offering from the standard affiliate product. Yell has recently launched several products that cater for different sized publishers; netReach is aimed at specialist (local & vertical search) sites and big brands. If you are a top 20 UK publisher for local search or a top 10 for a UK vertical that fits with traditional "Yellow Pages-type advertising" e.g. motoring, property, retail, travel & tourism, then I'd contact Yell about netReach.
so yell could be a great alternative to adsense?
netReach has performed very well for us, their advertisers fit our traffic profile perfectly and the matching is spot on. We also run AdSense so I can tell you that both systems are easy to implement. netReach does allow for more customisation than regular AdSense, a custom AdSense implimentation may offer similar but we don't have a custom AdSense feed to compare netReach to.
Yell.com shares were down 12% yesterday...so I guess the markets don't like it much...
You may find it helpful to read this FT Article [ft.com] that appeared on Monday and explores in some detail the factors behind Yell's recent market performance.