Promoting Local Events

[aspdaddy]

Any ideas how to use the web effectively to publicise local events?

Weve done all the social networks, local tv, radio & magazine websites, local google groups and email sigs to all our networks.

Any other creative/guerrilla tactics for low cost/high impact marketing on the web? This is something that happens every month and the budget for ads is US$200 per event which is usually spent offline on leaflets etc.

Thanks.

[phranque]

speaking of local search:
google adwords
google local business center
google adwords with google maps
submit kml to google [code.google.com]

[earlpearl]

craigslist

[ken_b]

Have you listed the event(s) on the various event calendars on related sites, if there are any for the type event?

[pageoneresults]

Local Chambers of Commerce

$200.00 per event? And most of that spent offline? Doesn't leave you with much, huh?

[aspdaddy]

Its working well on facebook networks at the moment. A little tip someone gave me is to get all your contacts to change the status daily to variations of [name] is looking forward to [event name] as they post updates on all your networks and contacts , a pity you cannot use html in a status

Google Maps is pretty easy to optimise on but it only seems to show up the listings on Google maps...

>Have you listed the event(s) on the various event calendars on related sites,

Im doing this manually, copying and pasting from facebook, its a lot of work each month, a pity they cannot read the facebook events directly but even if you make them public they cannot be crawled.

Yep its a small budget! Its a non-for-profit thing.

[vetofunk]

I am working on the same thing. Any new ideas, let me know. This is what I am doing so far:

1/ Emailing in-store customers
2/ Myspace
3/ PPC Advertising
4/ Craigslist
5/ Local chamber of commerce
6/ Local related forums
7/ Meetup.com

Any other ideas?