Welcome to WebmasterWorld Guest from 220.127.116.11
Local.com (NASDAQ: LOCM), a leading local search engine, today announced that it has surpassed the $35 milestone for search traffic monetization during March 2007
Attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA(R) and local web indexing technologies.
Market Wire [marketwire.com]
As a publicly traded company they can't be blowing a lot of smoke with the numbers.
They also mention earnings per visitor of 12 cents, which isn't too bad (but the same caveat applies).
Bear in mind they do have 10 areas of advertising! Do a search for Plumbers 60606 and you'll see advert overload. They should be able to do $35 per thousand impressions with less advertising than that.