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and it is concurrent with a PPC optimization session and a web technology session.
To try and be crystal clear, will it address local and mobile for the average web master, or Local and Mobile for the avid reader of this forum? Of interest to someone already active in local, or intermediate, beginner, etc?
I know it's a tough question, but those are sometimes the best ones :-)
So, it's not that no one has an answer it's likely more that no one has their final answer.
What's nice about the presentations is that after the sessions the speakers tend to hang around. BIG opportunity, for those who aren't shy.
The usual tough issues are always best IMHO, but I know that doesn't usually jive with the needs of the crowd at WebmasterWorld cons. Hyperlocal; merchant adoption tactics/competing with foot soldiers; good industry stats for offline YP SMB spend (with trends); the failure of ppcall (why); if not ppcall, then how to track local; competing locally with the citysidewalk sites; competing locally with the national brands/directories; how much spam is reasonable and customary in local SERPs these days; how is that expected to trend; etc.
Jake, any chance you will upload your presentation for us? I missed some of the last bullet points that bled off the page, as well as the last 5 slides.
Overall, it was a great session. I learned a lot of new things about the mobile space, though it's not relevant to me now and it confirmed to me that local is indeed the way to go for me.
BTW: Does your search phrase research come from truelocal and what other sources?