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How to get links from book publication

     
6:02 pm on Nov 2, 2016 (gmt 0)

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So I'm down to mostly crying for media links as my only source of links these days, and that's hard to do proactively. However, there's a need for about 3 'how to for dummies/beginners' books in my industry. Say I write those books and sell them through my website. How can I proactively market those books as link fodder? Thoughts?

Assume that the books are actually high enough quality that someone will pay $10 a pop for a pdf of them. I've already co-authored one DIY published book in the niche and we've sold over 1000 copies, so pretty good.
6:47 pm on Nov 2, 2016 (gmt 0)

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Offer a free chapter for download, the old Free Download trick (collect an email addy first to thwart direct links to the PDF).

Do interviews to publicize the book.

Offer the book for review to bloggers for review.

Create a YouTube video discussing the book and how it'll solve so many problems, feature your URL prominently.
7:43 pm on Nov 5, 2016 (gmt 0)

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Take a good hard look at how music/movie producers/distributers and book publishers build up interest during pre/production and prior to release, then how they follow up with first weekend and subsequent promo. Borrow, steal, transform, add some imagination and have fun!
10:43 am on Nov 22, 2016 (gmt 0)

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You will have to spend a lot of money sending out promo copies. When it comes to reviews hardcopy still rules.