How to build links on product pages?

Product Link Building - A real Headache

[Am33n_GrG]

Hey guys!

have anyone here build link for product pages.. I know it's a pain for many SEOs.. I'm looking for any secret weapon you have used to build links for product pages... In my case i have to build link for themes and plugin selling company..

How do you do that?

[FranticFish]

If your product gets used online, or used by people who have websites, easiest way is to just ask. Ask them if they'd help spread the word about your products by linking to them from their websites in some way. First thing that springs to mind is a review or a testimonial.

Building on that idea, another thing you could try is to find bloggers in your niche that do multiple product reviews i.e. "product A vs product B - which is best?" and see if you can get your products compared to those of your competitors. I use these sort of articles a lot when researching things like software, and they tend to get linked to a lot and be on sites that rank well (that's how I found them in the first place).

Do your products complement other products? Why not see if you can get some referrals going between you and other people who sell stuff that your customers might also want.

Note that all of these hopefully generate traffic from real users too.

[Am33n_GrG]

Hi frantic --- Nice overview man...

But i guess the plan for blogger review on the Vs things doesn't earn us the link... Why? Because the one who is doing review is more likely to get links than the product owner... What is your take on that?

[FranticFish]

If the multiple review is a guest post then there might well be a link to the reviewer's site, but I wouldn't think much of a product review that didn't include a link to the product - even if it was a guest post. And a guest post is only one type of post.

[Lorel]

Didn't Penny's get banned when asking customers to link to their website?

[martinibuster]

No. The SEO company they hired was buying links.

[martinibuster]

Obtaining links to product pages is indeed difficult. For most scenarios it's the standard route of creating buyer profiles, which are:

- profiles of the people who are apt to make a decision about the product
- profiles of the people who are apt to need the product
- profiles of the people who might be tasked with researching and shortlisting the product

Find out the places on the web where those people who match those buyer profiles will tend to obtain their industry news and information then figure out clever ways of inserting yourself into there. However there is no guarantee of obtaining direct product links.

Perhaps the best you can do is cultivate links and allow the ecosystem to decide independently whether your products are worth linking to or not. Those actually are the best kinds of links anyway and my recommended method for obtaining links, natural links.

Notice I call them Profiles, not Personas? Personas are masks. What you are doing is creating a Profile of someone, not a mask. The term Persona, as far as I could tell, was first used in a marketing environment by a non-marketing person involved in software, but it didn't really take off until recently. The use of the word Persona is a mistake, it is grammatically incorrect.