Social Link Exchange

Even with Nofollow; it's not SEO, here

[n0tSEO]

Hi fellow webmasters,

I have to say that my past (and partly present) as a personal blogger taught me that link exchange can be a good way to build relationships when it's done socially-- i.e. to build circles of friends through your website, not to manipulate search engines.

Many personal bloggers still don't care about search engines, so they won't care about adding a nofollow tag to friends' links, but SEO-aware webmasters can still build circles of friends -- and relationships -- using a nofollow tag on links.

Have you tried to do social link exchanges in the past? Did they help you build a community around your website?

They always did for me. :)

[RandallTT]

Link exchange helps me to broaden my brand building campaign. Even if the link is no-follow, I'm fine with it. More than just the link, what matters to me is the traffic that I'm going to get - as long as the website I'm going to exchange link with is authoritative, free from penalization and not spammy.