Question about link development

link development

[petersham]

hi guys, I am new to this forum.

I have a question regarding new website promotion. I fully understand the importance of inbound links, however, what I am not quite good at is how to develop links.

One strategy I am using is to use google to fine related websites and go through them one by one to find out the contacts, and then send emails to the site owner. With this strategy, I can see some issues:

1. It is slow and hard to find good sites
2. Sending cold emails to site owners sometimes got treated as spam
3. there is not price standard, needs to negotiate with the site owner one by one

I have noticed some websites, they got a dramatic jump in terms of traffic right after they got released (the alexa line is almost 90 degree). So I was wondering how is that possible, and what is the story behind it?

Thanks guys!

[martinibuster]

I have noticed some websites, they got a dramatic jump in terms of traffic right after they got released (the alexa line is almost 90 degree). So I was wondering how is that possible, and what is the story behind it?

Traditional marketing, PR and advertising. Buzz building. Leveraging goodwill from previous projects. Leveraging relationships with site owners, fans, influencers, relationships that were cultivated over many years.

[fathom]

I have a question regarding new website promotion. I fully understand the importance of inbound links, however, what I am not quite good at is how to develop links.

In context, the theory of link building is sound while in practiced it is most often flawed.

If you have to build links yourself you are almost certainly doing it wrong.

Google's say: "just make a great website," and if it truly is "GREAT" the theory of "if you build it, they will come" (e.g. links) is true but the devil is in the details... not in the concept and even Google can't get that one right.

Google spent a great deal of effort on video.google.com as their idea for making a great video sharing platform. Matt Cutts loaded tons of his own videos into it... but just because you have a great idea does not guarantee you have the supply for the market demand, and video.google.com was a flop.

But that's ok ... no harm, no foul... try, try again.

Instead they bought the competition out for $1.6 billion, and Youtube is linked from everywhere for everything without Google "doing any link building."

OK that is a tad extreme - try this: [searchengineland.com...]

At the bottom is a great example of link building that is entitled The Right Content, The Right Person, The Right Introduction with the unmentioned CAVEATS for THE RIGHT PRICE and even then, "did it produce the desire effect for continuous returns or was this a bubble that also bursts?"

The risk of unnatural links is... you can generate returns and then lose them...

The risk of natural links is... you may never get anything at all so invest MORE! It's OK though, because organic results are free.