I have a question regarding new website promotion. I fully understand the importance of inbound links, however, what I am not quite good at is how to develop links.
In context, the theory of link building is sound while in practiced it is most often flawed.
If you have to build links yourself you are almost certainly doing it wrong.
Google's say: "just make a great website,"
and if it truly is "GREAT"
the theory of "if you build it, they will come" (e.g. links) is true but the devil is in the details... not in the concept and even Google can't get that one right.
Google spent a great deal of effort on video.google.com as their idea for making a great video sharing platform. Matt Cutts loaded tons of his own videos into it... but just because you have a great idea does not guarantee you have the supply for the market demand, and video.google.com was a flop.
But that's ok ... no harm, no foul... try, try again.
Instead they bought the competition out for $1.6 billion, and Youtube is linked from everywhere for everything without Google "doing any link building."
OK that is a tad extreme - try this: [searchengineland.com
At the bottom is a great example of link building that is entitled The Right Content, The Right Person, The Right Introduction
with the unmentioned CAVEATS for THE RIGHT PRICE
and even then, "did it produce the desire effect for continuous returns or was this a bubble that also bursts?"
The risk of unnatural links is... you can generate returns and then lose them...
The risk of natural links is... you may never get anything at all so invest MORE!
It's OK though, because organic results are free.