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Quality: Website good, page relevant, is it good?

Scalability challenge and costing challenge

     
8:45 am on Mar 6, 2013 (gmt 0)

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When we were working for our own websites, our target was 1 link a day per person and any low quality was discouraged with fines (Result, ranking in top 3 for many top insurance words, no update affects, ranking there for last 8 years). Now when we are working for over 200 projects a month, we need to redefine standards for WIN-WIN.

The challenge is costing per link (We only build content link, within the content and from good website): At present the costing is around $18.5, I want to cut it down to $10 to $5 ... It is only possible if we redefine quality and we get multiple links for clients together. One blog post, we can get links to 3 to 4 clients in a creative way (Same industry client) or contextual linking.

According to me, with following criteria, the link is still very valued
1) If the website is good (not made for links, have good backlinks, PR etc etc) &
2) If the page is relevant (on topic)

The reality is: For clients you need all type of quality (the one you can attract, the one you can build)

My Question: We are 65+ members, we are expanding it now, so will these strategies be WIN-WIN? What else we can do to offer cost effective quality services?

Highly appreciate your answer.

Thanks,
Aji Issac
8:01 pm on May 21, 2013 (gmt 0)

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Hi Aji,

This sounds like it could be a risky strategy, especially in scaling. You have to remember the footprint you are leaving, and if you are putting multiple clients in these posts, while it cuts down on costs, it increases the risk of multiple clients getting hit.
2:52 am on May 22, 2013 (gmt 0)

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But why, the posts are good, content based from good quality website/blog .... there is no unnatural footprint, its like someone doing a regular post or content and linking few websites. We don't link the same customers every time, its all different, articles are all unique.

Thanks,
Aji Issac
3:20 am on May 22, 2013 (gmt 0)

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WebmasterWorld Senior Member lucy24 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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content based from good quality website/blog .... there is no unnatural footprint, its like someone doing a regular post

Anyone else getting a bad feeling here?
11:04 am on May 22, 2013 (gmt 0)

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WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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i agree with jakebohall.
if you try to scale this it will look like a set of link networks, one for each industry.
with google's resources, detecting and identifying these networks would be trivial.