What to look for in a BL campaign?

[shaunm]

Hi,

We are building links to our site in a periodic basis. I have to approve/disapprove sites for the link building campaign.

So far I take the following into consideration when approving a site.

1. Google PR
2. Domain Age
3. IP Location
4. User Experience


Is that correct? If there are additional stuffs that I should analyze, can you please tell me what those are?


Thanks a lot!

[ZydoSEO]

What about the most basic, most obvious requirement?

a site where your targeted audience "hangs out" or frequents online?

regardless of PR, domain age, etc.

I've been using this technique recently for picking targeted link placements, and the results have been remarkable. Not only do these sites almost always turn out to be great for improving rankings, but they also drive a LOT of referrer traffic.

[SnowMan68]

Does the page you are getting a link from have any links from other sites pointed at it?

[idolw]

What ZydoSEO says. It is less work as there are fewer good sites than crap ones and they actually send traffic.

[shaunm]

Thank you all for answering. Yes I missed out that I should check the number of OBLs from a page as well :)

[wolfadeus]

"Does a link to this site from my site make sense for my users?" was the only thing I ever asked myself. Along the lines of my eternal credo: build websites for people, not for search engines.

[shaunm]

@wolfadeus

Yes, of course. This has to be the top of the list, though :)


Thanks,

[wolfadeus]

The more complex approach would be to determine a score based on position, number of other links on the page, degree to which they are related, degree to which the website is related, clicks from homepage to the link page, anchor text, alt and title tag possible or not, etc.

But frankly, I don't think it is worth the hassle. If your site is content rich, link from the bottom of your articles to pages that will be useful for your users and ask only for similar links from other webmasters.

[shaunm]

@WA
Thanks again!