I wanted to get some clarity on the effectiveness of SEO badges(small images linked to my site from other websites) as a link building tool on Google.
The way i see it is that the badges are very popular all over the web, with most bloggers having them (which i believe has also to do with getting traffic stats than generating inbound links) but the biggest issues i see are:
1. There is no anchor text that we can put with the link. How much Page rank juice does a linked image pass vis-a-vis a normal anchor text link?
2. I believe Google does not have the image OCR technology till now to read text on the image for linked images. Would that be correct?
3. Other than for branding purposes, where would linked image badges make sense?