I recently finished developing a new website with a partner. This partner happens to have a page from 1996 that ranks #1 for a specific food and big country. It has won a lot of awards that he has linked to at the bottom of the page.
I told him that it would be valuable if he added a link to this new site even though it's not related to food or that country, but would contain keywords related to the new site, ie "For information about keyword a, keyord b, keyword c, check out site B" where these keywords are not related to the old page but would be linked to the new site.
I also told him to add "nofollow" tags to the links pointing to the awards he got, some of which probably don't even exist anymore.
He believes that since the page is not related in anyway to the new site in question it won't help at all.
Who is right? Thanks.