We have a five year old website, financial niche, that we have left alone for a while, but now we are ready to dust it off, build some backlinks and move it back up in the serp's. The problem is all the back-link building for this website was done pre-panda. We used article marketing, and has several off-shore link builders churning out hundreds of ordinary links for us each week.
However, Post-Panda, back-link building will be an entirely different animal this time, or will it? The site has tons of original (and current) content, is well indexed, and ranks well for a lot of medium difficulty keywords.
The back-link problem, as I see it, is an identity crisis. The website first and foremost is a commercial website that offers financial widgets, secondly it is a blog that has tons of good content.
Here are the link-building strategies I have contemplated for this websites and the roadblocks as I see them:
A.Get in good with the personal finance blogs (snob-blogs), by taking part on their blogs, commenting on their articles and linking to them in our articles. Hopefully after enough time has passed, we will be able to cozy up to some of the snobbiest-blogs and begin to build our credibility and reputation in the snob-blog community. THE PROBLEM : The personal finance snob-blogs tend to dislike websites that offer "financial widgets" and view us as a "commercial website" even though our content is just as good, or even better, than theirs. Which means we will be link-begging, guest post begging and buying for the foreseeable future.
B. Run with the big dogs. Come out swinging un-apologetically as a commercial website that offers damn good content as well. The problem is, the "Big Dogs" in this niche are huge. They have investigative reporters, we have writers that write what I investigate, there is a big difference. They get mentioned in all of the major financial news publications and have links on all of the authority websites. THE PROBLEM : How can we get in with the big publications without hiring a publicist and PR firm?
C.Continue chasing medium competition keywords with 3rd world link building tactics. THE PROBLEM :will we get Pandasized?
We want to be an authority website with excellent content, but we also want to, need to, sell the financial widgets. The backdoor into getting the recognition we need to build that authority is to cozy up with the snob-blogs, who think we smell a little funny. So do we dilute the commercial side of the website in favor of the snob-blogs; or do we embrace the commercial side of the website and start chasing rainbows?