Will Adding More Content Dilute Link Equity of Existing Pages?

[hulahoop]

I have an ecommerce site that has about 20 pages indexed and want to create more new content and try to target some long tail keywords. My concern is about link juice and adding new pages that may dilute my link juice especially those of the more important pages that are now ranked well. Would this affect the current pages and cause them to drop in rank if their link juice is diluted?

What are the standards on linking from new pages internally and how best should I do this? Of course I am hoping with the new content, people may link to me but I really don't know if anyone would even read it. I am now scared to add new content as I am afraid it will affect my the other pages.

I have seen my competitors using blogs to add in content and honestly most are dead. I am not sure if I should use a blog or a content section format. What do you think?

I am not really understanding how link juice works. Would it be better for me to have less pages and have those pages rank high and build more links to the site to eleviate them? Or would it be better to create more content and aim for long tail keywords. However will need to share link juice and may dilute stronger pages? Please advise.

Sorry I may be asking something silly but bear with me as I am a little clueless.

[hulahoop]

oh or would it be better to instead publish content offsite on article sites instead of my site and link it back to my site?

Oh as for this option, I have heard it is better to publish the article on my site first and then only after it is picked up, publish it on article sites. But won't that hurt my site with duplicate content? Sorry going all over the place. just very confuse what are the standards and what is the right way to do this...content and link building.

[Planet13]

I wouldn't want to dilute the value of articles I had written myself and had posted on my own site.

I think that the way that Page Rank flows is much more complex than "don't put too many page on your site." The more relevant, HELPFUL content you have on your site, the better.

I have seen my competitors using blogs to add in content and honestly most are dead. I am not sure if I should use a blog or a content section format. What do you think?

What format is going to be best for your visitors? If you will be posting articles that would encourage reader feedback, then a blog might be appropriate. But if you don't think reader feedback would be important to the page, then you might forgo a blog format.

blogs seem best for controversial "timely" postings; topics that might have a short lifespan. I think of blog pages a lot like talk radio. You have a host who covers the topic of the week, and people call in to express their opinions.

Just my two cents.

[edited by: martinibuster at 5:11 pm (utc) on Oct 18, 2011]
[edit reason] Fixed per member request. [/edit]

[hulahoop]

I wouldn't want to dilute the value of articles I had written myself and had posted on my own site.

I actually have heard on this done and never really researched on this. Thanks for the idea Planet13. Really helpful.
Is there anyway you think by doing spinning, Google can one day have a technology to find out it is a spun article? Does it currently have something that can figure out the intend? If Siri can, I am not sure if Artificial Intelligence etc can work this out? Although I guess it would cost a whole lot of headache on the web as there are so many things talked about that can have commonalities.

Ok got it about the blog and normal content page option. Thanks for the tip. Any setback to having [mysite...] Will it hurt it seowise to have content under a directory? I also heard somewhere that the tags can dilute link juice somehow. Don't really know how that happens. What do you think SEO wise to have a blog versus a normal page?

Thanks!

[edited by: martinibuster at 5:12 pm (utc) on Oct 18, 2011]
[edit reason] Added quote code. [/edit]

[martinibuster]

This should not be a concern if you are organizing your content in a clear taxonomical structure that resembles a pyramid, with the home page being the most general expression of what the site is about, and the next levels becoming more specific, with the pages at the bottom being the most granular (long tail) expressions of the topic.

Now you target the link building not just to the home pages but to the second and third clicks down.

[FranticFish]

Is there anyway you think by doing spinning, Google can one day have a technology to find out it is a spun article?

I would be fairly confident that that day is here already. Any article spinning software is available on the open market, so what's to stop Google buying a copy and working out how it works?

If you want to create a network of spun blogs (that are not intended to be read, just to be indexed and for links on them to be seen) and then link these back to your site, this could work. Plenty of folk are doing this right now, and it could work for you in the mix with other stuff. But I wouldn't recommend it.

Even if a spun article is 'accepted' by Google, it's not going to be appealing to a human; and if you actually want your content to be read then that's a problem. No one is ever going to share it on a social network, email it to a friend, refer to it on their blog. Spun articles might fool a machine, but they are painfully obvious to humans.

[Hoople]

Agree with Planet13's thought. I see my sites getting a natural and varied interlinking when citing other pages of the website as martinibuster suggested.

Don't forget an occasional link within the blog page's editorial content to external authority sources to reenforce the point the page is focused on.

As to staleness I get a Google alert within 5 minutes of most blog posts (Wordpress' blog ping). Do posts regularly to keep G's eye on you :-)

[hulahoop]

Very helpful everyone. Thank you.
Thanks Hoopie on the recommendation to interlink from the blog post. That is a great idea that you kinda forget.

[zabalex]

Hi,
Agree with martinibuster, If you are serving your visitors really helpful information by adding more content to your website, it is not going to harm your ranking. Just you need to organize the content that you plan to put on your website. If you are going to add a blog to your website it could be more helpful for your visitors to get some extra knowledge or information about the posted product or service in the blog (if you posted one). You can also get suggestions through the comment facility by your visitors. It could be helpful in improving your product / service quality. You can also hyperlink your important key phrases that you want your visitors to follow or visit.

A good interlinking and continuous link development of internal pages could get you a nice ranking in search engines with your most hyper linked words or phrases.

Regards
zabalex