Link Building Lessons from Old Fashioned Citation System?

[philipjterry]

Just a hypothesis...

I was wondering if there is anything we might be able to learn from 'citations as a general concept' in order to put a rocket in our link building efforts...?

For example - there are certain themes or topics which get cited way more than others due to credibility factors... Maybe we can expand on these credibility factors...

[martinibuster]

You mean like definitions, FAQs, lists, and photos?

[philipjterry]

I was thinking more along the lines of coining 'certain words or processes' that cement you as the originator or inventor source that came up with the concept/ experiment. Scientific seems to garner the most citations - as they are leading edge tinkerers as opposed to 99% of ideas out there which are just new takes on existing ideas.

Maybe we can learn something there? To conduct more experiments and present our findings in a credible way...?

[martinibuster]

Are there any existing examples? Do free skins and templates count?

[philipjterry]

You could apply the same principle - being the first, skinning a new film - timed just as it comes out, or a new star just as they get publicized... Here in London we have a publicist who is a big name himself whoever he publicizes usually shoots to stardom. I don't know your industry or target group but if you were to publicize yourself as a pioneer in the field somehow. Developing a new way of skinning. I remember the guy who did Skins for Myspace just at the time it was taking off bagged a fast few million. I like the whole principle of feeding off of the incumbents ecosystem since capital is being injected into them - often there is an opportunity to feed off of the frenzy surrounding it.

[CainIV]

The best way to do this is to create a new product or service and brand it with a usable name and then utilize viral tactics to have others use it.

Often those types of phrases become part of language and therefore create their own whole set of keywords.

[philipjterry]

You mean like a meme? "4 hour work week" for example...?

Do you have any examples?

[CainIV]

Absolutely like a meme.

If I had examples, I would surely develop them out

:)

[philipjterry]

I been indulging in some fascinating discussions on Linked in about this - the strucutres of language in reality.

Here are some clues for meming:
Irony + polarization + current/ hot + challenge popular belief + lever in a system + thoughts, feelings, behaviours, actions all feeding off each other + highly specific (no fluffy language)

I have been developing a formula over the years as to what makes the ultimate viral. I believe there is a formula - its not just luck. Ferris knows what he is doing - and I think I have uncovered some of it.

[CainIV]

I have been developing a formula over the years as to what makes the ultimate viral

Care to share?

:)

[philipjterry]

CainIV, I intend to write a succinct treatise on my findings, since my philosophy is very much "sharing is caring" I will post it here when I get a chance. I have some golden nuggets on written paper which needs to be digitalized. Stay tuned.