so do link exchange really work anymore?
Ofcourse it works - everything works to a point. Its what point is the question, and here lies the problem or gamble I suppose.
If you want to make money, this isnt easy, its damn hard work, often for years with little success and nothing to show for it isnt uncommon or can be avoided.
Theres those who will pay for links, and each link has a price attactched, and its down to each website how much it can realistically get away with charging eg: £10 a year, £100, 25 etc.
Much link space isnt worth squat, seriously this is true. Thats your starting point for decision making, whats a website truly worth in £££££, and you wont have a clue, most people dont know what their talking about.
One site has cost £200 to set up, another £25k, both with tons of content right, which is worth more to its users - not buyers - users! Link space should be judged on who uses it and how big that market is worth, potentially - then you have a starting point to judge if the link space is worth anything.
Many factors here: website name, amount of content usefulness, traffic flow, years on the web, amount of links to it etc etc. If all thats good its probably worth a link.
Trouble is, the better the site, the less chance you have of getting on it for free. Quality = difficulty level.
If a website has been in the media - its white hot property, if a site has 10 or 20k of links, again - very hot and worth approaching for a link. A good idea is to not set your sites to high, not if you expect a freebie, the big sites will tell you to bugger off more than not.
You cannot be too fussy, nor count on generousity. A link is a link these days, cant depend on Google anymore, very risky putting all your chips on red......