Earlier this year I started on a project (and have another one in the back of my mind) where I started with a different premise.
Rosalind in another thread summarized my plans for link building and marketing going forward:
Have you tried creating interactive content that's difficult to copy and too much effort to imitate?
It's probably not my original idea, but it's the first I've seen this thought posted outside my own head :).
And it's not vague advice either - I specifically brainstormed for things I can do that no one else is going to be bothered copying or that other's can't do for reasons like gov't regulations.
e.g. maybe there's gov't regulations or accrediation you can leverage? Additional services one can offer that others won't because of the extra effort?
Anyone else doing this as a technique?