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seeing as ehow articles come from multiple authors , do they have a system for ensuring the published articles are SE optimised ?
Bad: How to Make Homemade Cards for the Christmas Holiday
Good: How to Make Christmas Cards
...Successful titles are based on the most search engine-friendly way to phrase the question.
The stories are usually how-to pieces, often broken into steps. They're evergreen, designed to be as relevant in a year or two as they are now. They're the kinds of questions I would usually get answered through a phone call to my contractor father, or my brother the car genius, or my mother the seamstress/cook/homemaker/gardener/early computer geek.
You can tell by the assignment headlines that they're generated from search engine queries...