Trading Clicks for Impressions.?

How would you trade clicks for impressions?

[mhhfive]

Dear WebmasterWorld,

I'm just curious what the value of clickthru is versus an impression... I've been offered a "trade" where if I link to a site that "sells impressions" -- for every clickthru I generate, I'll get an impression in return.

Does this sound kosher or fishy? And if it's kosher, then should I be happy with a one-for-one clickthru for impression trade -- or should I ask for more impressions?

Would you ask for 2 impressions for every clickthru? 3? 10? 100? I'm just trying to get an idea of what a "fair trade" should be....

Thanks all...

[wheel]

In my niche, when you run Pay Per Click ads, you are doing exceptionally well if you get a 10 percent click through rate. So, if you're doing exceptionally well, one click is worth 10 impressions.

However, more likely the real number is 1 click is worth 100 impressions.

That's actually a rather funny arrangement they're offering. Along the lines of you I'll give you three dollars for every 10 bucks you give me. I'd buy two $10 bills at that price!

[mhhfive]

Thanks, Wheel...

I don't suppose you've heard of similar kinds of clicks for impressions deals, then? Even at 1:100 exchanges?