Thought I'd pass this along in case it spawns any ideas. I was talking with an old dude, like 80yo. The guy is in my niche and was complaining about lack of conversions on his site. His site is 14 years old, a PR3, and in my niche. It's a pretty nice place for a link.
I gave him some suggestions, but he's basically too old to figure out tech. He's not too old to figure out conversions though, and he knows he's getting none, and I'm getting some.
So I struck a deal. I had him go out and register a hosting plan. He's going to buy a paid wordpress theme. I'm installing wordpress and the theme for him, and a list of topics to write articles on. I'll throw them up, along with a quick conversion area, and we'll see what happens.
My price? for a few hours of work, I get my choice of link from his antique site. I haven't decided if I want a straight homepage link, or a seperate page with an incontent link :).
I guess my basic strategy is to give information as I can to everyone I talk to, then when they feel guilty, I ask for 'free' link.