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do multiple backlinks from site A to site B have more weight for SEO?



3:44 pm on Oct 10, 2010 (gmt 0)

5+ Year Member

is it true that the more links you have from a specific website, the more link juice you are getting? or is it that just one link on a site is counted for link juice purposes, and "additional links" only count for helping traffic?

ie, what is given more weight and has more link juice?

Scenario A For Website

page A - link to your site
page B - link to your site
page C - link to your site

all three backlinks are considered and all three provide link juice


Scenario B For Website

page A - link to your site
page B - link to your site
page C - link to your site

only backlink on page A is considered. The other backlinks provide no link juice whatsoever.

does anyone have any official documentation, evidence or guidelines from google to say one way or the other?

personally, I think additional backlinks on an external website will help, but want to know if anybody has any evidence, suggestions or advice here. The reason I ask is because if its scenario A, then that would give me good reason to post multiple articles on article sites/other places instead of just one backlink per website.

thanks in advance


7:53 pm on Oct 10, 2010 (gmt 0)

10+ Year Member

I think you may be over thinking it. I have never seen evidence of this. I get as many relevant links as I can from as many relevant sites within my very specific realm of interest.


7:59 pm on Oct 10, 2010 (gmt 0)

5+ Year Member

well, this is a very relevant question. Why bother working to gain one link, when 3 links from an external site will help even more?

does anyone have any information on this?


8:09 pm on Oct 10, 2010 (gmt 0)

As I understand page rank/link juice I would imagine scenario A is correct and that all pages pass LJ. I believe it doesn't matter whether the link you're getting juice from is on the same site as other links to your site, it still passes juice.

Sorry to say that's just my opinion though.


8:18 pm on Oct 10, 2010 (gmt 0)

5+ Year Member

thanks...I find it really weird that nobody anywhere has any information on this...I would like to get as many webmaster opinions as possible so please reply if you have an opinion

Having read hundreds of SEO blog posts, forums etc, I dont see anyone mentioning whether Scenario A actually works, or only 1 backlink per site is weighted for link juice


9:29 pm on Oct 10, 2010 (gmt 0)

Just did a quick search and came up with this WebmasterWorld link [webmasterworld.com...]

Not exactly the same scenario you are describing, but food for thought and it contradicts my opinion!


10:02 pm on Oct 11, 2010 (gmt 0)

5+ Year Member

IMHO, and just using logic, I think that it depends on WHERE your links are within that same site.

If your link is at the footer of a page, surrounded by outbound links, rather then on a page within content, and each of your other links are in the same place...whether it be 2 or 200 more links...I don't think you will get additional link juice from it.

If on the other hand, you have a link from an informational website, particuarly a trusted one, and completely different links (diff anchor, to a diff pages on your site), then I very much think that Google weighs that in.

The best example I can give you is if Wikipedia didn't use no-follow, and you had lets say, a recipe website, and that you had a link from a page about pasta...and then one from a page on spices....both linking to your own site, but to different pages....why wouldn't they carry each their own weight? I mean, the links are there for a reason after all, right? Both serving a diff purpose, but both just as relevant and important.


10:13 pm on Oct 13, 2010 (gmt 0)

5+ Year Member

thanks everyone for the answers

jeykay - I agree with what you're saying here actually and it seems common sense the more I think about it

However, what if the links pointing to your site were to the same page and had the same anchor text?

ie from a page about pasta, they went to your homepage with anchor text A

then from a page about spices, they went to your homepage with anchor text A?

I think maybe there will still be link juice here, but its hard to say. I think it wouldn't be as relevant as the scenario you mentioned so less link juice, but it still might be there

thanks for the help everyone


11:57 pm on Oct 13, 2010 (gmt 0)

No problem kads.

I'd also agree with jeyKay, the location of a link within the page is important, e.g. in the footer, not so good, buried deep in the text/content of the page, better

With your example of spices and pasta I would imagine they would both equally pass link juice as long as your homepage/site was relevant to pasta and spices.

I'm now off for some penne arrabiata!


5:24 am on Oct 16, 2010 (gmt 0)

5+ Year Member

jeykay gives a very good answer.
also from what I have read there are so many factors involved, not only say where the links are on the page, but also how many links out from that page, the page rank/trust rank of that page and the website/domain itself, also the text which is in the near vicinity of the link and what kind of key/words it contains can add to the power of the link (I know this from personal experience with regards to images especially, so i assume it's true for text links as well), what type of link it is too, whether it's a link of just the URL or whether the link contains keywords which then corespond to the page that's being linked to.
I believe that google looks at each page somewhat separately as well as collectively, so the scenerio A is the most likely. though I think there may also be a cap on how much link juice or value are assigned to any set of links out pointing to one website by another (so site wide links might not be so powerful after all)
scenerio B doesn't really make any sense if the links are valuable, and if the sites have relevance to each other.


4:53 am on Oct 26, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Independent testing I have done in controlled environments points to only one link being counted.

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