Hi, I'm a webmaster that has a highly ranked site. Over the years, we've relied on good content and white hat techniques to get where we are. After seeing the success of a friend of mine who uses backlink software, I'm now considering that as another tool.
I've always shied away from automated link builders as I considered them unethical and was concerned that Google may penalize my site. But if I really wanted a site to rank poorly, I could just use this software on my competitors.
So the question is: is it worth giving it a shot to see if it can help with the SERPs?