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Why am I not doing paid links as a primary strategy?
March 3, 2010
"Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.),..."
Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such. This can be done in several ways, such as:
* Adding a rel="nofollow" attribute to the <a> tag
* Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
What gets me about 'the paid link question' is there are sites I would happily pay for a link on - they are on-topic and their traffic is perfectly matched to what I can convert. But I can't help them out that way, by Google rules. I can only beg them to link to me in a 'but think of the children!' way. I don't like it - don't they deserve my buck?Isn't that what the nofollow attribute is for?
because Google scans your bank account statements on a regular basis and checks if you have received payments from the companies you are linking to. Or not... yet.
$6000 over 5 years