We produce some news articles on our website and have a dedicated news section. What i've been doing is rewriting these articles so that they are about 10% different and submitting them to Press Release sites. It seems to be doing okay because they do get included in Google News and appears on the first page of Google SERPS as a news results for certain search terms.
I have recently noticed that our news articles are being published on other news sites and online magazines. My question is - how can i try and get these sites to link back to our site every time they use one of our news stories?