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Anchor text in external links



4:19 pm on Jan 23, 2010 (gmt 0)

10+ Year Member


I have been trying to get links for our new online store.

I have managed to get a few links to our homepage using, most using the site name as the anchor text, although I do try to get some additional keywords in there when possible!

I can see how I might be able to get a nice anchored link to an interesting article, but I am completely stumped when it comes to getting links with good anchor text to categories and product pages.

The only thing I can think of is to write articles containing linked keywords to product pages and then trying to get this article syndicated.

Any other ideas?


10:24 am on Jan 25, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Giving people a better reason to link to those pages, by adding useful and interesting features to them, such as price or feature comparison with competitor products, user reviews, installation advice, common problems, troubleshooting & tips, FAQs, celebrity or expert endorsements, topical/seasonal information, add to wishlist/send to friend etc.

Then when you do get someone to look at the page they'll be more likely to offer a link.

Try and think of your pages as answers to questions then approach bloggers with sites that you could ask that question on in the form of a guest post.

Do you sell items that are bought as gifts? Valentines Day is coming up, put together 'top 10 presents for your partner' articles profiling the sorts of products you sell. Repeat for Easter, birthdays etc.

Deep link exchange with related products on other sites e.g. "You might also be interested in..."


3:16 pm on Jan 25, 2010 (gmt 0)

10+ Year Member

Great advice.


3:37 pm on Jan 25, 2010 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Thanks, there's plenty other ideas from far more experienced people than me in the library.


3:51 pm on Jan 25, 2010 (gmt 0)

10+ Year Member

It doesn't seem to be working



8:18 pm on Jan 25, 2010 (gmt 0)


10:18 am on Feb 9, 2010 (gmt 0)

5+ Year Member

Using anchor text in external links is a good idea to invite traffic through keywords. It helps to better SERP as well as increase no. of visitors.


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