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We have a client who is a small science related company, with about 18 pages and a news area that updates about 3 times a year max.
The site is fairly static and they already have links in a few directories. However I'm stuck to work out how best to build some more links apart from a) doing competitor research, b) trying to do article submission or c) buying some from an inventory.
Google say that good content will attract links, but for a small (undynamic) company the content may not actually be that widely interesting. If it's mainly salesy, does anyone have any tips for this sort of link building? Unfortunately the blogs, free ideas and list type methods are probably not relevant here.
Thanks in advance.
I forgot to mention that I'm not sure about forum's as these are "reputable" companies. It is something though to consider. I'm not sure if they look a bit tacky. It's also a matter of finding dofollow sciency forums.
I'm not sure Social networking is really applicable, which I don't feel leaves much else?
but for a small (undynamic) company the content may not actually be that widely interesting.
You've got a huge advantage over most of us...you've got something that folks in the scientific community are interested in. There has to be huge, untapped authority sites in the scientific community - has to be. That's where I'd start - who's got authoratative scientific sites. Go looking for them - then see if they have links type pages. Start asking for a link on that page. You'll get some (not all, but some). Maybe more than some, as it's possible you're in a niche that's not overburdened with link developers.
...it is good to increase traffic on client site you can submit unique story for your client site and discuss with community...
Many forum operators will regard that as spamming. It may likely be deleted from forums that are closely monitored. ;)
There is no link building service that can leverage social media as well as you can. Link building services that specialize in forum spamming charge by the links they drop. However in my opinion the best way to leverage social media is not by links dropped but by the relationships created. The power of social media lies in building name recognition and binding goodwill to it. This is something that cannot be quantified on a spreadsheet. This is an activity that cannot be done by a link monkey that has zero knowledge of your niche.
Here are some tips on building relationships in social media [webmasterworld.com].