Welcome to WebmasterWorld Guest from 126.96.36.199
Forum Moderators: martinibuster
The first layout is the most appealing to web visitors and highest conversion, which should be obvious as to which layout to choose. I did choose it as my layout.
But, my question is how much affect does anchor text with no description vs. anchor text with a plain text description have in regards to search engines?
It seems a significant drop in traffic has occurred, probably at least 30% of organic long tail search disappeared from the search engines within a few weeks of making this change. The keywords from my analytics reports show that the search terms used are the anchor text links. Any thoughts?
That may sound like the obvious choice, but if you could please give me a better answer as to the effect anchor text links vs. plain text. Sure I have a higher conversion when not using plain text description, but I lose organic rankings so in retrospect I depend on my organic rankings for conversions. There isn't a cut or dry answer, I need to know if anyone know the difference of using anchor text vs. plain text...thx.
Most search engines associate the text of a link with the page that the link is on. In addition, we associate it with the page the link points to. This has several advantages. First, anchors often provide more accurate descriptions of web pages than the pages themselves. Second, anchors may exist for documents which cannot be indexed by a text-based search engine, such as images, programs, and databases.
in a nutshell, google partially determines whether a site should be posted for a keyword query by the anchor text in the link;