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I know for certain that 1 blog will be for our company website, new product info, company news, promotions, tips on our product type, etc.
This is going to have the same design template as our main company site, which sells products online.
I'm not sure if I should host the blog at "companydomain.com/blog/" or if I should do "blog.companydomain.com".
Any suggestions? And why one vs. the other?
My thought was this: I should do mydomain.com/blog/ because it will grow our site's pages (by possibly 250 or so pages a year), thereby increasing the size and content of our site -- which search engines would like.
The other approach was to put it at blog.companydomain.com -- so that we benefit from the links that are generated pointing to our main site -- although then our main site may not show as having grown in content and # of pages since search engines see sub-domains as completely different sites.
Any ideas which is best?
In addition, If I have the time, I was going to create yet a 2nd blog, hosted at a completely different domain name that is more of a general blog within my product category, that sometimes links to my site and sometimes to other sites - and is a genuine information blog about my industry.
With that in mind, which should I do for my company blog?
Thank you in advance for any help!
I don't think the domain makes much difference to the end user when it comes to blogs. But having two seperate domains can help diversify your traffic in the search engines.
The advantage putting it on a subfolder of your main domain would be that you would get the boost that comes with publishing on an established authority site instead of a new unestablished domain.
Hope this helps.
I'm a proponent that more content is better, not worse.
The last time I dumped a few thousand pages of content on a well established site, the traffic doubled.
We primarily want to sell our products on our site ... that's the main reason for the site. But we wanted to create a blog to make it more interactive for our customers. So I wanted to make sure we wouldn't divert most of our traffic away from our product listings to our blog instead. That's what I meant by dilute. Does that make sense?
It sounds like you're saying I shouldn't worry about that and the content will be good either way. That's what I think too, but wanted to get more opinions.