What is a 3 Way Link?

[w0lfenst1en]

what is three way link and how they are important ? any article or text ?
response appreciated

[edited by: martinibuster at 6:25 am (utc) on May 17, 2008]
[edit reason] Split from a different discussion. [/edit]

[Receptional Andy]

Hi w0lfenst1en,

Do you mean triangular linking? If so, there was a long discussion on this topic not so long ago:

3 Way Triangular Link Exchanges [webmasterworld.com].

[martinibuster]

Also added a definiton of 3 way link exchanges to the Charter
[webmasterworld.com...]

[Glenn1]

You have two sites - "A" & "B".
Your link partner has one site "C" .
If "C" links to "A" and in return, "B" links to "C".
This it is called 3-way link exchange.

[Lorel]

Most of the link "trading" requests I get now are for triangular linking. I hit the delete key every time because this is easily discerned by Google.

[kceleb9]

One of the key issues -- often over looked - is that the value of a two way link is NOT usually about SEO benefits - or increasing your page rank.

IT IS ABOUT AWARENESS AND MARKETING.

people are extremely stressed about avoiding 2 way links -- and fretting about the SEO issues - when in fact they can be very very beneficial in terms of general marketing and awareness of your site... and decent traffic flows. Often these benefits FAR outwiegh any SEO concerns.

In any case - a 3 way link trade is therefore less worthwhile - it does not drive traffic credibly to your site. You don't get the recommendation effect from a good site - and it is easily detected by search engines - so is no better than a 2 way link from an SEO perspective...

[martinibuster]

IT IS ABOUT AWARENESS AND MARKETING.

And how many of your recips are nofollowed? That argument generally is not credible because people do not ask all of their link partners to nofollow their links. These kinds of statements are fine in theory but hollow in reality because the money is not where the mouth is.

people are extremely stressed about avoiding 2 way links

Really? I've never met anyone who was extremely stressed and I meet a lot of people at conferences where I speak on link development.

Here is what I see face to face: Many people prefer one way links because reciprocal links look cheesy, spammy and unprofessional. Site owners, especially corporations developing and selling a product, want to project a professional and trustworthy appearance to potential clients. A reciprocal link directory has generally not been an option for a serious business.

This is what has made link building challenging, and why third world linkers have hit on 3-way linking for their clients. It's something easy that they can mass-market and preserves the illusion of a one-way that the client demands.

when in fact they can be very very beneficial in terms of general marketing and awareness of your site... and decent traffic flows.

In my experience that's a myth because a link in a typical link exchange page is usually hidden from site visitors. The link to a link directory is purposely hard to find. There is absolutely no traffic or marketing benefit to that.

a 3 way link trade is therefore less worthwhile...so is no better than a 2 way link from an SEO perspective...

Heh. What's wrong with a 2-way link from an SEO perspective?

[ZydoSEO]

Go Go Rog! /agree