when paying for a link.

is a 0 PR site/page even worth it?

[sem_scotty]

...is a link from a page that has a PR of 0 (zero) even worth it?

[buckworks]

It depends.

Is the page relevant? Can it deliver traffic?

[sem_scotty]

they are revelant, but i'm not looking to get traffic from the pages themselves. just increase our visibility (and positioning) via the links.

[cabowabo]

If that is your target then short term, it would be a bad move, long term, as long as the webmaster knows to build their authority (PageRank) it would be good to get in now, before they realize the value.

As BuckWorks stated above, if the page is relevant and you can see there is potential, it could be a good choice for you.

[BlizzGirl]

If the page is relevant - the link is inexpensive and it seems like in the future the link could be valuable - I suggest weighing the current cost vs what it would cost in the future when the link is on a PR 4 or 5 page ...

Sometimes getting in a newer directory first is worth a small investment because in the long term it could preform very well as far as PR and traffic. A little risk is ok as long as it's not an irrelevant mess of a directory - IMO ;)

[Rubberpiggy]

I thought Google frowned upon paid links in SEO work? Like Matt Cutts talks about here: [mattcutts.com...]

Does anyone have any thoughts about this?

[BlizzGirl]

Google does frown upon buying links just for the sake of having an irrelevant link to your site...HOWEVER....

If you buy a link that is relevant to what your site offers, is not Run-of-site, and could possibly drive traffic - you're probably okay. Thnk of it somewhat like buying a listing in a directory. In fact, we dont even call it "linkbuilding" anymore - we call it "trafficbuilding" instead.

It's definitely a thin line and it's a blurry one at that.