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Text linkback vs Image linkback

Do they have the same value?



8:45 pm on Apr 16, 2007 (gmt 0)

5+ Year Member

I can get image links, linking back to my website from other websites (on-topic content). I know it's going to do only good if the sites are on-topic and good websites, but I'm wondering if there's a big difference between a text link back with a keyword in the anchor text or an image link back with a keyword in alt.


9:03 pm on Apr 16, 2007 (gmt 0)

10+ Year Member

Hi Vis, someone asked this question the other day and still no replies to it. I feel badly this topic has been left alone so here is my turn at bat. There is always a value in getting an on-topic link of any kind to a page on your website. As long as it is a true link, PageRank will pass to your page regardless of the type, image or text. But since search engines use words in a larger proportion for their ability to analyze and deliver results, a text link is going to have more overall value to you every time -- as it relates to the technicals of the search. But if the New York Times offered me a spot on their homepage above the fold next to Tiffany's and the Trump Palace, I'd go with the graphic.


9:09 pm on Apr 16, 2007 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I think it has always been a given that a text link carries more weight than a graphic link because of the anchor text. But, that is not to say that you can't fully optimize a graphic link to get the most bang for your buck. A title attribute on the a href for usability and an alt attribute on the image for identification.

And then, you can do the double whammy...

<a href="" title=""><img src="" alt=""><br />
Anchor Text</a>

In the above example I've used the title attribute on the a href for usability. I've got my alt attribute on my linked image. And then I have my anchor text. ;)

P.S. You can do all sorts of neat things with images and text links using CSS. Floats, padding, borders, etc.


6:37 pm on May 1, 2007 (gmt 0)

5+ Year Member

pageoneresults, this is what i am going to say.

Text link is always better, but you can find a way to optimize the image link


10:24 am on Feb 27, 2008 (gmt 0)

5+ Year Member

Text link is better because your keyword is directly targeting your site by anchor text, by adding more image on site then will be take more time to downloading


2:43 pm on Feb 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I've seen Mr. Cutts respond to this several times (in casual Q&A back of classroom/hallways at Pubcon, video, maybe even blog - don't remember). According to him text links are always preferable, but image links are good, too. By the way he answered it, I was led to believe that they are not 'drastically' different in the amount of juice they pass (i.e. I doubt text links are 5x or 10x better), but there is a noticable difference. Of course, no specifics... just generalities.

Like P1R says, you can still optimize even the image link. And any link that passes you juice from a relevant site is better than NO link at all.

[edited by: ZydoSEO at 2:44 pm (utc) on Feb. 27, 2008]


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