Link Building

Building a link directory

[damia]

I am doing a link exchange campaign and building a directory. I want to know if it would be more beneficial to place the directory in

directory.store.com (as a subdomain)

OR

store.com/directory

I guess I was just trying to limit any page rank loss from the buildup of outgoing links contained in the directory if possible.

Any thoughts?

[cnvi]

I can comment as my business manages link exchange camapigns for thousands of sites.

We have set up link resource directories in both ways. We have not seen any difference. Both integration methods work.

What is most important is that the directory is well organized with categories (and the links therein) to be highly relevant to the site delivering the pages. A "search links" function is also very useful for end users. Proper cosmetic integration so the directory works seamlessly with the rest of the site is also important. Finally, make sure to maintain editorial discretion so that the links that are published in your directory are determined by your eyes and not by a fully automated software or service.

[martinibuster]

>>>I was just trying to limit any page rank loss...

If you're going to be shifty, don't do it half-way, go whole hog, do it with both feet firmly in the mud. Let the horns and cloven feet sprout. Then laugh derisively, "Muahahahahahaha!"

Block that directory with a robots.txt, and do a nofollow on any links pointing to your directory. Months after your campaign is over you can delete the directory. If anyone complains tell them you just moved it to another web page. Be sure to maintain an orphaned web page containing those links.

[cnvi]

Why delete the directory? It's well known that publishing a directory of useful resources related to your own product/business/service is a great way to add relevant useful content to a site, and the directory itself lets other sites know that a link opportunity may exist.

In my ten years of doing this kind of work, I have never seen a single instance of where a quality directory produces "page rank loss from the buildup of outgoing links". I have seen folks mention this from time to time but I have never seen any evidence of it when analyzing rankings and traffic trends.

[neyaz]

I think subdomain format is beneficial because google follow its independent sites domain