Forum Moderators: martinibuster
The top dogs in my industry all do the same. Conventionally this is not normally needed, in most industries I would imagine. However, if you do not buy links in my industry you will not make it to around the 3rd page of the SERPS (google at least).
My tactics have changed a great deal lately. I try to get exclusive deals for most b/c my comp.'s are rogue and will go behind me really fast and buy links on the same site.
Generally for 500 bucks you should expect at least some traffic from the links, as well as a site that doesn't have a bazillion links pointing off the page, so your links might actually get some weight. I usually have around 3-4 links in each deal as well, pointing to interior pages, mixing up the terms, etc. etc.