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Forum Moderators: martinibuster
Dumped people who link to every known website they can get a link from.
Dumped people who link to porn, gambling, or any webring style tag that has the sole intention of boosting the rankings of someone elses site. Example: A small banner at the bottom that says "#3 on CrapSites.com"
Dumped people that had a general website, or grey site, instead my niche field. Granted, I wasn't all tight with this one... just kept it within boundries. The exception is article writing... which aren't link partners anyways.
Try to link with authority sites if possible. You might be selling something, but there are sites out there that have tons of information on the product. Keep these people close.
When making your links with other people, change the description, and make it as long as they will let you. Alter the anchor text occasionaly, but keep it similar or close to your search terms you are marketing. Don't use automated linking programs or services that won't allow you to change things. Some SE's can see this, and dilute the value of your links if every bit of text is the same on every site.
Granted... I'm not perfect, but these are things that I've started doing in the past couple of months, and I'm seeing improvement in both SERPS and traffic.
Hope that helps!
With all the "kill-em-all" spam filers that Google adds, its almost unsafe to consider reciprocals, because you may never know that you are being penalized from one link. Most filters today will never let you know you are penalized.
So there is a risk involved in exchanging links now.
2) Get a browser with the Google bar installed - check any page you want / are being offered to link from to see if it has PR.
3) Make your links page a directory page and one that users can actually use.
4) With really good sites, suggest reciporcal linking also from a real page.
I receive lot of unwanted, or non relevant industry link swapping requests where the requester adds our link before we accept, reject or even take no action. Typically this kind of links remains there for 3 to 10 days. So my concern is Does that non relevant links are crawled during the period by SEs and give any short of low priority to my site and its content as they are linked from non relevant source? I am not talking this in term of PR I am considering this in term of SERPs and TruePR. I am sure this is happening to all of us all the time. Do the Search engines have their smarter algo to detect this kind of unwanted linking sites?
Please share views.
#1. If it looks like the website is prepped to be converted into a google adsense website I refuse. (navigation stuffed full of search phrases, a paragraph of content on each page of little value, etc.) I don't particularly like directories either. 95% of them are spam in my opinion.
#2 I don't link with anyone using automated linking scripts that look obviously spammy, especially Zues, etc. or ones that pull title tags, and meta description and stuff from the site instead of a human written link.
#3 I don't like sub-category directory style recip links. My links.html page is linked from my home page and every other single page in the footer, it's very prominent, and 1 link away from the home page. A link from my sites are high quality, high PR and high visibility so I expect the same. I don't want be buried deep in a category structure no one will see with little to no page rank. If you have hundreds or thousands of recip links that you need an elaborate directory to sort them all then I'm probably not looking to exchange links with you anyways.
#4 If it's a theme related to my theme I'll consider it, (for exaple wedding websites are related to jewelry websites, but if it's totally different like medications or travel I refuse.
#5 If I see my competitor in their links page, I'll often give them an incentive to remove it... ie my sites are better, I have several of them and better themed.. so you remove them and we can exchange links plus I'll give you $50 or throw in a one-way link from another website ;)
SO how would you counteract that... Get links and 3 way exchanges, reciprocals, one ways etc. But dont overdue any of them. It doesnt take alot of any one thing to boost your rakings.
That is why googles engine is so complex it relies upon a AI that looks for all the things a good popular site should have and ranks it. If it sees a site thats lopsided of course you would get penalized.
Best thing to do is study study study, if all else fails dont overdo your new idea.
[edited by: martinibuster at 11:47 pm (utc) on Oct. 16, 2006]
[edit reason] See TOS. [/edit]