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From what I gather from other sources, it appears to still work, but there are all kinds of things to take into consideration. Relevent content, IP address's, etc.
I have all that covered, but it seems like I keep getting this 50/50 split on what a three way link really is.
One version states - Site A links to site B, while site B links to site C.
The other one - Site A links to Site B, while site B links to site C, and then site C links back to A
I'm just guessing here, but i'm assuming that version one works the best, since you in effect never 'close the loop'. Surely google can pick up on the second version, can't they? And then treat it as a recip. link strategy?
Reciprocal links were 'legitimate' at one point as well. Just imagine the marketing dollars (time and money) thrown at recip programs to have Big Daddy wipe them out.
We didn't 'do' recip programs with our clients and as such took no 'hits' as far as that goes. I am advocating the same strategy with 3 ways at this point. It's just not a viable investment for us.
However, in THIS particular case, I have websites that span across 4 different IP's.
No, it's not intentional, just the way things worked out over the years.
All these sites are in a similar/same niche field, yet they do not compete with each other for the same search criteria. (arg... so hard to explain here when you can't use specifics; and i'm so sick of the widget scenario)
Since all the sites are within my control, similar themes, and span across different IP's, then the question is... would YOU do it? After all, it's not technically spam since everything nicely fits together. You know, not like my MicrowavesAreUs.com is linking with CarRentalsForLosers.com, all on the same server.
MC did post in his blog that G could map 3way linking - I'm sure if you hunt around you'll find it