A new Approach to Text Link Advertising?

Little tedious but useful IMO

[McMohan]

After trying out Text Link ad companies, rather unsuccessfully, I guess I will go forward with my own approach, albeit little tedious.

Approach: Say, you are targeting Green Widgets. I will search in Google for the term "Green Widgets" or "Widgets", and evaluate sites that rank within top 50. Shortlist sites that may accept Ad offers and make them an offer. With Google's love for info sites, there is no derth of informational sites that aren't competing with me and hence may accept to provide me a Text link for money.

Advantagous:

1. On theme. Granted, if the target site is ranking well for the term I am aiming.
2. Recognized by Google, as an authority site, not penalized etc.
3. Chances are that you are the only one site that is provided with a Text link ad. Can't get better.
4. PR is not a factor, as should be the case.
5. If a sub-page is ranked for the term, I may get better deal than on a homepage.
6. No site-wide (RoS) crap.

Well, this is from the point of view of an end-user. If the text link ad companies are listening, IMHO, it is time for them to act fast. We may have those companies charging according to how well is a site ranked for a given searh term/topic.

[arran]

I tried this a while back but found most were selling javascript/redirect links, not simple text links.

arran.

[McMohan]

I tried this a while back but found most were selling javascript/redirect links, not simple text links

Which is why this process is little tedious. But again, isn't it true that, There is no shortcut to success?

I am loving this approach. Started just a day before and already settled a deal with a page that ranks at 40th position for a very popular term (Overture 615,719 a month, Google returns 489,000,000 results), for $30 a month. If a page is not ranked even within 1000 for any meaningful term, but if it has a PR7, imagine how much would they charge?

[martinibuster]

Good job. It's good to think of different ways of doing things. This is a variation of the find a kid with a geocities page/blog and give him twenty bucks to give a link to you.

[Justilien]

"this process is little tedious. But again, isn't it true that, There is no shortcut to success?"

Yes it is tedious and their are no shortcuts to long term success! Speaking from personal experience it is a very effective method. That is how I stumbled across this industry and now work full-time in it. I started a small website and purchased Ads from very revelant places that would drive qualified traffic. Few months later my little old site was ranked in the top 10 with the national players.

Of course, now the game is a little more difficult.

[shafaki]

Search engines do not read JavaScript, they just ignore it. So, if a site is using JavaScript to show a link to your site, it is useless from a ranking and search engine point of view. You may just get some traffic from visitors of that site linking to you, but it will not have any effect on your ranking or place in SERPs.

[McMohan]

Search engines do not read JavaScript, they just ignore it

We are discussing in link developmet forum. So, granted none of us will be interested in JS links, which we are not talking about either. For some reason, this JS thingy has been dragged into the conversation.
We are talking about this new approach, as an effective means of Link Development for benefit in Search Engine Ranks. Any direct traffic is only a bonus.