A search term that was No.1 in G against many millions, without backlinks.
Ran a link campaign from Oct 1 to Oct 30, which worked very well and we reckon is of great benefit to both sets of visitors.
Producing lots of traffic.
Dropped right out of SERPS.
Came back Feb. 7
Another similar term, campaign Nov 1 to Nov 30.
Producing lots of traffic.
Dropped right out of SERPS, and still out.