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A plea to advertisers everywhere

Optimize your banner images, for cryin' out loud!

     
5:09 am on Nov 27, 2014 (gmt 0)

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WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 9, 2001
posts: 5830
votes: 158


I've been working to improve some of my scores for Page Speed Insights and an issue I keep tripping over is Google complaining about bloated images.

MY images are compressed enough to keep Google happy, but some of YOUR banners being served by the ad network or affiliate network are so overweight that they're costing me points on my Page Speed score.

Some of the banners I've seen Google complaining about were bloated as much as 90%.

Please, please PLEASE take the time to compress your banner images before you upload them to the network!