These fifty logos are really brilliant - it's been a while since I tried my hand at logo design, but it makes me want to get back in the game. Most of them are visual double entendres of some kind or other: [designshack.co.uk...]
Credit goes to Rand Fishkin for tweeting this find
Visually, agreed, they are all extremely "clever" but in terms of graphic design I don't find **some** of the more clever ones to be "good logos." Many of those samples will fall apart on different backgrounds, in black and white implementations, or if reduced in size. Many of them rely on color, tone, or type for impact, and quite small or light type at that. Some rely on horizontal/vertical placement, none of which makes for a "good logo." What's "night golf" going to do on a letterhead?
The food writers one is my absolute favorite, which is not only good as a logo but borders on genius in simplicity. Does all of the above, immediate recognition, "wished I'd have thought of it." :-)
Wow there are some very creative right brain thinkers out there. I'm hopeless when it comes to to visual creativity, definitely a left brain processor in my coconut.
Actually I think my white matter is increasing, hopefully that will created new neuron pathways and merge the 2 halves together :)
I have an idea for a logo for my own site but can't think of where to begin. I'd like to use an image of "the impossible triangle" because my company name starts with "A" but break it up a bit so that it is actually looking like 3 7's (SevenCubed). I just don't have that nack though. Oh well it's our differences that make the world a beautiful place :)
Synesthesia or Asperger's syndrome is what comes to my mind (not literally) when I see samples of those types of logo designs. Many people refer to them as illnesses but really I think it's just that we all carry different seeds of randomness. Oh speaking of -- Pi is the seed of randomness in creation.
Anyway I could go on and on and on...thanks for posting this link. It is a source of inspiration!
A logo that causes people to notice it, To look at it twice, is one that produces branding.
I like logos that use optical illusions. These produce movement or transformation. That always makes me look twice.
Any logo with a gimmick is memorable.
As rocknbill said, some of them won't work so well under various circumstances. Many logos need to be used in various materials. You can print it but can you sew it onto a label, burn in wood, stamp on metal, mold it in plastic, etc.
They're definitely not as simple as they look. Logos are like - ART in a nutshell.
Synesthesia or Asperger's syndrome is what comes to my mind
Or maybe savant syndrome. I have a pet theory that most people who do well creating for the web - whether code or words or visuals - have a bit of savant syndrome going, along with a compensating blind spot. That might be why various forms of self-medication are so popular in our group.
Some merely interesting, a few "awesome" and a few that didn't tickle me one way or the other. Logo creation is an artform, and merchandising, and recognition... not all of us can do it, in fact, it's dang difficult. Thanks for the heads up!