Forum Moderators: not2easy
Pick two images, one that is used as a link to another page, and one that is just an image. Pick two phrases that would be rare in a search, just meaningless garbage. Use one phrase like "Red Moose Antlers" in the alt that is a linked image, and another phrase like "Blue Moose Antlers" in the alt text for the unlinked image. Wait a few weeks for it to be indexed, then do a search using quote marks around the phrase.
You'll find that "Red Moose Antlers" will be indexed since it relates to a link, "Blue Moose Antlers" will not show up in a phrase search, the SE's just seem to ignore it completely.
We have never tested to see if it improves rankings, however, i have read about cases where over loading the ALT text with irrelavant words can be classed as Spamming.
So i guess they do look at them - but how much relevance they give to "good" alt text i do not know.
Nice one about links/images/alt text ..... i never knew that! Cool!
Webboy
As a highly competitive space right now, SE's are using PhD's to work on their algos... I'm sure things like linked images with relevant alts help, but maybe it's just a few points on a large scale.
I"ve always envisioned a nested percentage weighting scheme that changes balances of each of the elements SE's measure... probaby down to the hundreth or thousand decimal place.
So it would be really difficult to measure or even speak about. The point is, they all want to index good, unique relevant content... build your pages with that in mind, don't try to cheat and you'll list well.
my 2cents... 8-)
Charlie