Forum Moderators: not2easy
So, I`m one of these unfortunate (or fortunate) persons who have to cope with various areas related to company`s website. And my next assignment concerns our ad campaign and its optimizing.
I`ve been searching for good info sources about web ads, ad designs (from psychological, colour, size, placement etc aspects).
Maybe you have some good ideas where to look?
All suggestions and comment are just welcome.
rich media
advertising+rich media
web marketing+positioning
advertising+demographics
user experience
consumer psychology
interactive advertising
advertising+metrics
one caveat about demographics: information is no longer free, except for the U.S. Census Bureau.it's hard to get stats and metrics anymore for free.
have fun!
kat
email advertising is exceptionally successful. just know the fulfillment house and make sure you're not dealing with a spammer.
[clickz.com...]
[iab.net...] - internet adv bureau
[richmediabannerads.com...]
[paintedcows.com...]
[web.syr.edu...]
[courses.ncsu.edu...]
[aef.com...] - you have to register to get info
1. Is this for the company you work for, or a client?
2. Study the competition. See what they are doing.
3. keyword purchases and google category ads have proven to be very effective advertising.
4. Study the web site traffic logs to find out where visitors are coming from, what page they enter the site, where they leave and where they go next. helps you figure out the objective for visiting your site. is it certain products? information? all that is important information in determining ad demographics. to be effective, you have to know who you're advertising to, otherwise you're throwing away money.
most important: nail down your objective. what do you want to accomplish with your advertizing
Interested
