How does the URL in Power Post work?

[spinnaker]

I noticed that you can add a URL in your keyword list via a "Power Post". What does this do?

[RobbieD]

You can set different destinations for different keywords using this tool! It's great

[spinnaker]

Thanks but please explain.

Do you mean that if the keyword appears in your text and the user clicks on it, they will go to that URL?

[RobbieD]

Yes. So you could set music to go to www.yoursite.com/music and

books to go to www.yoursite.com/books

[JayC]

Do you mean that if the keyword appears in your text and the user clicks on it, they will go to that URL?

No, it has nothing to do with the keyword appearing in your ad text. When the ad is displayed for a keyword, if a specific url has been entered for that keyword through powerpost, the user will be taken to that url instead of the default one.

[RobbieD]

No, it has nothing to do with the keyword appearing in your ad text. When the ad is displayed for a keyword, if a specific url has been entered for that keyword through powerpost, the user will be taken to that url instead of the default one.

Yes sorry, your ad text stays the same but the destination will change depending on what keyword (s)