My invoice looks like this:
Campaign 1 date: 04/23 to 04/30 19 Clicks / Average CPC 0,24 / Sum 4,51
Campagin 1 date: 04/23 to 04/30 136 Clicks / Average CPC 0,24 / Sum 32,12
Total 155 Clicks / Average CPC 0,27 / Sum 41,63
Can somebody explain why it says 0,27 in the "Total" column when above the Average CPC is 0,24?
Value of clicks received ->
$4.51 + $32.12 = $36.63 at $0.24 per click for 155 clicks
Setup fee = $5
Total Billed amount = $36.63 + $5 = $41.63
Re-adjusted average CPC -> $41.63 divided by 155 = $0.27 per click.