Apostrophes

[La_Valette]

I had the following exact match keywords in my keyword list:

[jeffs' widgets]

My ad shows up when I type in:

jeffs widgets

Isn't this wrong? Shoudn't the apostrophe prevent the ad from showing? Or doesn't it count?

[BeeDeeDubbleU]

Semantic indexing will ensure that you find it.

[Israel]

In my experience, the apostrophe is the only character Adwords recognizes as a word seperator. In other words, hyphens, periods, commas are stripped.

[jeffs' widgets]

is the same as jeffs widgets

However,

[jeff's widgets]

would not have shown for

jeffs widgets

if you were only doing an exact match on the terms. jeff and s each become a word according to how Adwords interprets things.

As I said, that's been my experience. The previous response was too highbrow for me ;)

Israel

[La_Valette]

Thanks. It certainly looks like that's the way it works.

ps to the previous poster... what's semantic indexing?

[bbcarter]

and grammatically speaking, jeffs' widgets is wrong anyway

in literary circles there is disagreement about the best way to write something like jesus's apostles. some would leave off the 's - the rule I've heard is that you should write it the way it sounds- if you pronounce the extra s, write it

but of course in adwords we have to deal with all the ways people could write it.

just a side note