Last week, we decided to begin testing adwords. Not only has the performance been dismal but it seems that the quality of visitors we are getting are terrible.
We even tested very akward keyword combinations - such as 'myproduct unrelated keyword'.
We have seen no return on adwords since we began last week. Does anyone have any suggestions/similar situations etc..?
we have spent the past 5 years focusing on the natural listings for our traffic......Last week, we decided to begin testing adwords. Not only has the performance been dismal but it seems that the quality of visitors we are getting are terrible.
Why do you think you can do in a week with Adwords what has taken you 5 years to accomplish with natural listings?
I would never ever ever go back to natural search now. In the great, great, great words of Shakil Khan, 'it's all about paid search. Don't pray to play when you can pay to play'
I hope you keep at it, and in 2 years that I get a sticky male saying thanks Beast, we got there.
Adwords kicks natural search once you have mastered all there is to know! it's changed my life and now I live on the beach!
it's changed my life and now I live on the beach!
So you lost your home? Think I better be careful with this Adwords stuff;-)
While it's tough to steer you in one direction, here's one tip:
How did you generate your keyword list? Oftentimes, the terms that you try to optimize via SEO are too inclusive to perform via SEM. Initially, I'd try to restrict your keyword list.
Start slow and small. Track each keyword and also the queries that matched to your keyword. From this data, you'll find a goldmine of negative keywords - which just may be hampering you at present.
Good luck.
Start each kw slowly and add new kws to the adgroup one at a time if possible.
Remember that your account will have a Quality Score, so try and keep CTR high in the early days or you could be tarred with a bad brush!
Dont be afraid to gamble a bit of cash, provided you have a good site and product you will win. The more you learn about adwords, the more cost effective your marketing will become.
A higher CTR will decrease your CPC, and this will allow you to beat lazy competitors that dont use exact match etc.
Google ' adwords copywriting' and find some sites that help you write killer ads
Buy some ebooks and watch seminars and audio training mp3s. I spent maybe 1000 bucks on all this, and 60% of it was amazing. Maybe one purchase might mean the difference between 4 and 5% ctr....so, again, you will get your money back!
Print off all the free guides and keep learning about techniques to improve ad copy, to split test, to select kws, etc etc.
Visit this Forum daily and read every post!
There are literally 000s of things we look at daily, far too many things to write here. All I can say is keep trying and tell yourself that you wont give in. I did this personally because I knew there must be something in the fact that there is a plethora of good sites and documents out there about Adwords, and nothing about Yahoo really.
Adwords favours those who make the most out of the system, and that is such a great thing! Good luck.
