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Changing Key word Matching Options

How to Do It

         

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7:36 pm on Jun 23, 2006 (gmt 0)

10+ Year Member



All of my keywords currently are in broad match but I want to change them to phrase for a while. Can someone give me a step by step how to, because I can't figure out a way to do like an entire either adgroup at once, or a campain. I have over 2,000 words so I'd rather not do it word by word...if you know what i mean.

rustyzipper

9:50 pm on Jun 23, 2006 (gmt 0)

10+ Year Member



Tools > Advanced Search > Find and Edit Keywords

Search for your Broad Match & change to Phrase match

Tip: You may want to list both phrase & broad match for each keyword - track them separately & use a program like conversion ruler to review the actual search term that someone used when hitting your broad match term. Then add these words as specific exact match terms or negative terms if they're not relevant.

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2:27 pm on Jun 26, 2006 (gmt 0)

10+ Year Member



Thanks Rusty
I will try that.